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The world seems to have fallen into a paint bucket, a pink and red one at that. An explosion of pastel pinks and fuchsia reds has given birth to lovesick window dressings all in honour of cupids  hay-day and his empty quiver.

But for other singletons like myself Valentine’s Day doesn’t always feel quite as cheery and the sudden need to devour whole selection boxes of chocolate may fill the hole in our bellies but not in our hearts. However the benefits of being single means you don’t need to sit in overcrowded  busses protecting roses or stand in line for a love-themed dinner out.

A survey done by Psychology Today two years ago shows that 40% of people, regardless whether they are single or not, have negative feelings towards Valentine’s Day. This could largely have to do with how advertisers and marketing experts have shaped the way we perceive the day. Knowing that everyone is tugging at our pockets to get their share of this 14 billion dollar industry, which is suppose to celebrate the day of Love, may turn sweet to sour.

And then there are our expectancies which are bound to be disappointed. The petrol station flowers instead of the bouquet of red roses, the box of Cadburys not Belgian truffles,  the silver bracelet instead of that longed for diamond ring. Somehow our hopes get shattered turning us from lovers into haters, even if only secret ones.

The best thing to possibly do is to re-frame the situation. Remember that Valentine’s Day is NOT a test on your relationship, nor does it mean that you are doomed to eat chocolate on your own for the rest of your life. And since it is always better to smile instead of frown, put on those pink shades and give Valentine’s Day a positive spin. Think pink, not grey or blue , but a much more happy hue!

PS: look at the shoes Kay Thompson is wearing at around 2.20min, they are on my “want-list”